• Dan Drummond

"Show and Tell" for Adults

Today is a Monday. It's also the unofficial day of "show and tell" day for adults. And for many, today is a special "show and tell" day because we are coming off a two-week stretch of holidays.

We all remember show and tell days when we were kids, don't we? We would come back to school after summer vacation or a holiday and tell everyone what we did. Sometimes we wouldn't even need a prompt - there was just a day when we would come in, bring something from home and tell a story about it. Or just stand there and hold our new toy and smile.

For adults, show and tell is more like, "let me tell you ..." We usually describe what happened during the weekend, over the holidays or a particular experience. Occasionally, we will have something to actually "show." Maybe it's a new coat or, in my case, a bobblehead from a sporting event.

The point is that humans - whether they are children or grown ups - are inclined to explain things to people. They want to tell others who they are, what they have done and what they have. It's been that way since the the dawn of time. Just in different forms. Once it was paintings in caves; now, it's on Instagram.

At the end of the day, "show and tell" is a story. No matter if you are an individual, a company or a campaign, you are "showing" and "telling" to your audience. It could be an audience of one over the water cooler or a million via social media.

Thinking of a story this way may simplify your approach to storytelling and communications, too. It's not too complicated, but as adults we have a tendency to make complex what should be simple. Maybe if we think more along the lines of what we did in grade school, we would be better story-tellers, too?


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